Breast Cancer Now is the UK’s leading breast cancer charity, providing life-changing support and funding world-class research for people that are affected by the disease.

To mark a new strategic direction, a refreshed brand identity has been created – bolder, more confident, and easier to engage with. Designed for clarity and impact, it aims to deepen audience connection, accelerate progress, and bring them closer to a clear ambition: by 2050, everyone with breast cancer will live and live well.