To mark the 110th anniversary of its iconic glass bottle, Coca-Cola launched Shadows – a captivating out of home campaign built on one simple insight: the contour bottle is so distinctive it can be recognised from its shadow alone.

The campaign featured OOH executions that cast the bottle’s silhouette across spring and summer backdrops, using light and shadow to create unexpected brand moments in everyday environments. By stripping the brand back to its most recognisable form, the activation transformed public spaces into subtle but powerful reminders of Coca-Cola’s heritage.