Rugby Is Calling

Vodafone x WRU

Brand campaign

Rugby runs through the land and lives of the Welsh nation — not just a sport, but a shared heartbeat.

To mark the new partnership between Vodafone and the Welsh Rugby Union, the iconic Y Ddraig Goch — the Red Dragon — was woven into a flag through intricate stitching. Each stitch represents a thread of unity: the coming together of a proud heritage, a passionate people, and a deep love for the game.

A symbol not just of support, but of identity — rugby, stitched into the very fabric of the nation.

© Dom Flaherty 2025